Fluevog Socks

Design & Development

Between 2019 and 2025, I led the design and development of John Fluevogs sock division - building it into a cohesive extension of the brand.

Each season, I translated the themes and footwear concepts into graphics, materials, and colourways, ensuring the socks aligned with and enhanced the overall collection.

I helped transform the category from an occasional add-on into a consistent multi-unit purchase, establishing it as a key revenue driver within the collection.

The program became a vehicle to for expanding seasonal storytelling, extending the colour palettes, and graphics of each season - adding more depth to the Fluevog universe.

Range & SKU Development

I ensured the delivery of up to 30 SKUs per season across men’s, women’s, and unisex styles, alongside special projects including a Pride collection, and various in store events.

Through a focus on graphics, silhouette, and aligning the overall look with the footwear of each season, I shaped the category into a cohesive and recognizable extension of the brand.

Graphics & Print Direction

I developed sock graphics and layouts by drawing from vintage references in the Fluevog archives, seasonal colour palettes, and materials used across footwear collections.

I also worked with graphics supplied by the Fluevog marketing team, refining scale, placement, and material execution.

Together these elements expanded the depth and character of each seasonal theme.